Hanfan, Ahmad, Universitas Pancasakti Tegal, Indonesia
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Vol 12, No 2 (2017): September - Articles
Membangun Keunggulan Produk Ikonik Untuk Meningkatkan Kinerja Pemasaran UMKM [Establishing Advantages of Iconic Products to Improve Marketing Performance of SMEs]
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Department of Management | Business School | Universitas Pelita Harapan | Indonesia | +62 21 546 0901 | jurnal.derema@uph.edu