Exploring ChatGPT Usage Intention Among First-Year Visual Communication Design Students
DOI:
https://doi.org/10.37312/de-lite.v6i1.11388Kata Kunci:
ChatGPT, Generative Artificial Intelligence, Design Education, Behavioral Intention, Visual Communication Design StudentsAbstrak
The growing adoption of Generative Artificial Intelligence (Generative AI) has increased the relevance of tools such as ChatGPT within design education. Despite its growing use among students, limited research has examined the factors influencing students’ intention to use ChatGPT in design-related activities. This study aims to explore the relationships among Intrinsic Motivation, Performance Expectancy, and Behavioral Intention to Use ChatGPT among first-year Visual Communication Design students.
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