Fighting Fake Fashion: Legal Protection Of Brand Owners Towards Counterfeit Branded Fashion Goods In The Lens Of Intellectual Property Law

Claudio Ricky Adhitya, Fidelia Evangelyn Abigail, Florence Hermawan

Abstract


The development of intellectual property rights is influenced by information and transportation technology development. Since intellectual property rights cover trademarks, the production of goods has been affected as well, especially luxury goods. This is evident in the increase of the production of counterfeit goods, due to an increase in demand for counterfeit goods. Apart from causing losses to both the producers and the consumers, the increase in the production of counterfeit goods has also caused an economic loss to the country. In response to this, the Government of Indonesia has made efforts in hopes of discontinuing the illegal conduct, preventing those activities from existing in the future, and providing legal protection as well as legal certainty for both the producers and the consumers, by enacting laws and regulations in relation to trademark, such as Law No. 20 of 2016 on Trademarks. This paper is aimed to observe the importance of the enactment of the Trademark Law pertinent to the production of counterfeit goods and the factors that hinder the implementation of Intellectual Property Rights.


Full Text:

PDF

References


Laws and Regulations Indonesian Civil Code (KUHPerdata) Law No. 20 of 2016 on Trademarks and Geographical Indications The Supreme Court Circular No. 4 of 2016 (SEMA No. 4 Tahun 2016) Paris Convention for the Protection of Industrial Property, as revised at Stockholm on July 14th, 1967, and as amended on September 28th, 1979. UN Doc. No. 1-11851 Journal Articles Aprilia, Rizka. “Perlindungan Hukum Terhadap Hak Atas Merek Pada Perusahaan Startup Digital Yang Tidak Mendaftarkan Merek Dagang Di Bandung.” JOM Fakultas Hukum Universitas Riau, no. 2 (2019): 9. Cahyani, Ni Made Dwi Ari, Anak Agung Sagung Laksmi Dewi, dan Ni Made Sukaryati Karma. “Perlindungan Hukum bagi Pemegang Merek terhadap Pemalsuan Merek Fashion.” Jurnal Konstruksi Hukum 2, no. 1 (2021): 175–79. https://doi.org/10.22225/jkh.2.1.2990.175-179. Jaya, Maria. “PERLINDUNGAN HUKUM TERHADAP PEMEGANG MEREK DAGANG ASING YANG ADA DI INDONESIA.” LEX PRIVATUM 1, no. 3 (2013). https://ejournal.unsrat.ac.id/v3/index.php/lexprivatum/art icle/view/3045. Kardiasa, Lukman. “PELAKSANAAN PERLINDUNGAN HUKUM TERHADAP MEREK TERKENAL DARI TINDAKAN PELANGGARAN TERHADAP MEREK TERKENAL (Studi Implementasi Pasal 94 Undang-Undang No. 15 Tahun 2001 Tentang Merek Studi Di Pasar Besar Malang).” Kumpulan Jurnal Mahasiswa Fakultas Hukum, 30 Desember 2013. http://hukum.studentjournal.ub.ac.id/index.php/hukum/ar ticle/view/260. Nafri, Moh. “PERLINDUNGAN HUKUM TERHADAP PEMALSUAN MEREK DAGANG TERKENAL ASING DI INDONESIA.” Maleo Law Journal 2, no. 1 (2018): 52–67. Putra, Fajar Nurcahya Dwi. “PERLINDUNGAN HUKUM BAGI PEMEGANG HAK ATAS MEREK TERHADAP PERBUATAN PELANGGARAN MEREK.” Mimbar Keadilan, no. Jurnal Mimbar Keadilan Januari-Juni 2015 (2015). http://jurnal.untag- sby.ac.id/index.php/mimbarkeadilan/article/view/461. Wijaya, Kadek Yoni Vemberia, dan I. Gusti Ngurah Wairocana. “UPAYA PERLINDUNGAN HUKUM TERHADAP PELANGGARAN HAK MEREK.” Kertha Semaya : Journal Ilmu Hukum 6, no. 10 (2018): 1–6. https://ojs.unud.ac.id/index.php/kerthasemaya/article/vie w/40003 International Conventions/Treaties TRIPS Agreement (Trade Related Aspect of Intellectual Property Rights) News Liputan6.com. “Hasil Studi: Peredaran Barang Palsu Rugikan Ekonomi Rp 291 Triliun.” liputan6.com, March 4 2022. https://www.liputan6.com/bisnis/read/4903131/hasil- studi-peredaran-barang-palsu-rugikan-ekonomi-rp-291-triliun


Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Anthology: Inside Intellectual Property Rights