Legal Analysis on the Geprek Bensu and I am Geprek Bensu Under the Indonesia Trademark Law
Kata Kunci:
Intellectual Property Rights, Brand, DisputeAbstrak
The food business in Indonesia has experienced tremendous growth, with the ayam geprek industry growing in popularity. Ayam geprek, a dish featuring crispy fried chicken mixed with sambal, has become a favorite among the younger generation. This research examines the trademark dispute between “Geprek Bensu”, owned by Ruben Onsu, and “I Am Geprek Bensu”, owned by PT Ayam Geprek Benny Sujono. The case highlights important issues in intellectual property rights under Law No. 20 of 2016 on Trademarks and Geographical Indications. The dispute arose when Ruben Onsu, who was initially a promotional ambassador for “I Am Geprek Bensu”, launched his own “Geprek Bensu” brand, leading to allegations of trademark infringement and unfair competition. An analysis of the case reveals legal inconsistencies, including Ruben's ownership claim despite PT Ayam Geprek Benny Sujono having registered the “Bensu” mark first. Key legal provisions, such as Article 21 on bad faith and Article 3 on mandatory registration, emphasize the importance of proper mark registration to protect business identity and prevent consumer confusion. The research shows the needs for companies to protect intellectual property and follow laws and regulation. This case also shows the importance of non-litigation dispute resolution methods for fast and efficient conflict management in the food industry that is growing rapidly in Indonesia.
Referensi
Laws and Regulations
Law Number 20 Year 2016 on Trademarks and Geographical Indications
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