The Impact of Intellectual Property Rights in Preserving the Authenticity of the Polo Ralph Lauren Brand in Indonesia: An Analysis of Supreme Court Case No. 365 K/Pdt Sus-HKI/2023
Kata Kunci:
Intellectual Property, Intellectual Property Rights, Trademarks, Polo Ralph Lauren IndonesiaAbstrak
Intellectual property rights (IPR) are a form of legal protection against immaterial human creations, such as artworks, patents, industrial designs, and trademarks. In Indonesia, IPR is protected by a number of laws, such as Law No. 28 of 2014 concerning Copyright, Law No. 13 of 2016 concerning Patents, and Law No. 20 of 2016 concerning Trademarks. The registration process is the key to IPR legal protection, as regulated in the Trademark Law, which uses the first-to-file principle. Legally registered trademarks acquire exclusive rights, which not only protect ownership but also support the authenticity and reputation of the business. The research methodology used in this paper is a normative juridical approach, with data processing in the form of qualitative analysis of various relevant legal sources. The data used in this study consists of primary and secondary data, which is collected through an in-depth literature review. The result of this study is the trademark dispute case between Polo Ralph Lauren represented by Mohindar HB and PT. Manggala Putra Perkasa is an important example in the implementation of Intellectual Property Rights (IPR) protection in Indonesia. Through the Supreme Court Decision Number 365 K/Pdt.Sus-HKI/2023, the court affirmed the protection of the authenticity and reputation of well-known brands as well as the main principles in the protection of IPR. PT. Manggala Putra Perkasa was declared to have violated the principles of good faith and exclusive rights of Polo Ralph Lauren by registering a similar trademark without permission, as stipulated in Article 21 of Law No. 20 of 2016 concerning Trademarks. This ruling affirms the application of the first-to-file principle in Indonesia, where the party who first legally registers his trademark obtains exclusive protection. The Supreme Court ordered the cancellation of a similar trademark registered by PT. Manggala Putra Perkasa, strengthens legal protection for foreign brands, especially well-known brands, in Indonesia.
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